COVID-19 Relief Initiative
Strengthening COVID-19 Testing Access Through Integrated Communications
Client:
Major Non-Governmental Organization (NGO)
Services:
Strategic Communications, Social Media Amplification, Web Layout Consulting, Partnership Development
Challenge
At the height of the COVID-19 pandemic, a major NGO needed to quickly expand mobile testing operations in underserved communities. However, fragmented communications, limited public visibility, and a lack of digital engagement tools threatened the initiative’s success. The organization also needed to attract immediate and long-term funding to sustain and scale efforts.
Solution
Sprout Consulting Group stepped in as Interim Director of Communications to unify strategy and execution.
Key Actions
- Developing a cohesive internal and external communications framework.
- Launching a targeted social media strategy with a 90-day content calendar.
- Leading public relations efforts to amplify visibility through media coverage and stakeholder storytelling.
- Providing web layout recommendations to optimize patient engagement, showcase partnerships, and drive action.
- Providing web layout recommendations to optimize patient engagement, showcase partnerships, and drive action.
Results
- $3M in initial funding secured to expand mobile testing efforts.
- Successful expansion to 15 new mobile testing sites serving high-need communities.
- 2.5x increase in digital engagement across social media within six months.
- Growth of the organization’s social media presence to 70,000+ followers.
- Led development of a business plan that secured initial and ongoing funding, driving sustainable growth and scalable operations.
Impact
The communications infrastructure and digital amplification led by Sprout Consulting Group not only supported immediate expansion efforts but also helped the organization build a compelling case for increased ongoing federal funding. Through enhanced public visibility, strategic partnerships, and a powerful digital presence, the initiative sustained long-term momentum beyond the initial crisis response – ultimately strengthening community health outcomes.
Strengthening COVID-19 Relief Efforts Through Strategic Partnerships & Communications
Challenge
A grassroots organization needed to scale mobile COVID-19 testing and relief efforts but lacked structure, streamlined communications, and sustainable funding.
Solution
Sprout Consulting Group provided interim leadership, implementing internal systems and leading external communications to increase impact
Results
- Introduced a project management system to streamline internal and external communications
- Led public outreach and strategic partnership development
- Authored a business plan that secured X county funding
Impact
Sprout helped transform an urgent public health response into a sustainable, community-driven initiative through structure, strategy, and smart communication.
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