Cancer Biotech PR Campaign
Boosting Clinical Trial Enrollment Through Strategic PR
Client:
Cancer Biotech Startup
Industry:
Healthcare / Life Sciences
Focus:
PR Support & Media Strategy
Partner:
Sprout Consulting Group
Challenge
A biotech company developing a new cancer therapy needed to increase awareness and drive clinical trial enrollment but lacked internal resources for a full-scale public relations campaign.
Solution
Sprout Consulting Group served as a strategic partner—building a targeted media relations strategy, refining messaging, and managing outreach to boost visibility across key markets.
Key Actions
- Developed press materials and briefs
- Secured TV and news coverage reaching 1.5M+ households
- Partnered with local and national media
- Emphasized community-driven, patient-focused messaging
Results
- Ongoing increase in clinical trial participation
- Greater visibility for the treatment innovation
- Stronger media positioning for future campaigns
Impact
Sprout turned exposure into engagement—helping the client align strategic communications with measurable outcomes in healthcare innovation.
Need To Amplify Your Mission Through Strategic Communications And Partnerships?
Testimonials
Dr. Ken Dixon
Founder & CEO of SpeciCare
“The SpeciCare team has had a high priority of publicizing our mission to save cancers in living form for the benefit of the patient… Ursula is high energy and personable. She has benefitted SpeciCare through her marketing expertise and the networking of her connections.”
Dr. Bruce Henderson
Founder & CEO of Oakland Orthopedics
“While working with Ursula… she has demonstrated an exceptionally high degree of integrity, industriousness, and initiative with great compassion for the patients.”
Chairman Robb Pitts
Fulton County Board of Commissioners
“Sprout Consulting Group was a key partner in Fulton County’s COVID-19 response, serving over one million residents. Through a liaison role secured via a nonprofit partner, founder Ursula Douglas helped lead mobile site expansion and coordination across stakeholders. Sprout’s strategic support and communications planning played a vital role in raising public awareness and driving impact.”