Client
Major Non-Governmental Organization (NGO)
Case Study
Scaling Community Health Through Strategic Communications
Business Context
This initiative required more than communications execution. It required alignment across internal teams, clear strategic direction, and coordinated execution to scale services and secure long-term funding.
Sprout Consulting Group operated as an embedded partner to support both strategy and execution throughout the engagement.
Challenge
A major NGO needed to expand mobile health services in underserved communities at scale. However, fragmented internal communication, inconsistent external messaging, and limited digital visibility threatened the initiative’s reach. The organization also needed to demonstrate impact quickly in order to secure both immediate and long-term funding for sustainability.
Solution
Partnered with the NGO as an embedded strategic lead, serving as Interim Director of Communications to design and implement a unified internal and external communications framework that aligned teams, elevated visibility, and positioned the organization for long-term growth.
Key Actions
- Developed a comprehensive communications framework to ensure consistency between internal teams and external stakeholders.
- Launched a targeted social media strategy with a 90-day content calendar to build awareness and drive engagement.
- Led public relations efforts to amplify visibility through earned media and stakeholder storytelling.
- Guided the development of a business plan that highlighted impact and secured sustainable funding.
- Built partnerships that expanded credibility and reach across high-need communities.
Results
- $3M in funding secured to expand mobile health services.
- Successful growth to 15 mobile health sites serving high-need communities.
- 5x increase in digital engagement across social media within six months.
- Developed and implemented a social media strategy that has continued to drive growth, resulting in 70,000+ followers to date.
- Secured sustainable long-term funding through strengthened partnerships and a compelling growth plan.
Impact
By aligning strategy, communication, and execution across the organization, Sprout Consulting Group transformed the NGO’s ability to engage communities, strengthen partnerships, and secure funding.