Referral Marketing
Is your healthcare organization in need of representation to increase visibility and drive awareness? Whether your goal is to keep patients within your network or cultivate relationships with new providers, we are here to help create a strategy that meets your needs.
Learn more about our referral marketing offerings below.
Live Referral Marketing
Our live physician liaison program is designed for those seeking the highest level of community engagement. Our liaisons visit referral sources within a defined geographic area working as an extension of your organization.
We share your expertise and credibility with your professional network as we increase your organization’s footprint. All communications are documented and saved to a client portal with 24/7 access.
Focus on your daily operations with peace of mind that we are working diligently to deliver exceptional results for you.
Remote Referral Marketing
Our physician liaisons will communicate messaging remotely on your behalf via phone, email, or video based on your needs. Remote services are a great option for the following:
- Appointment setting and/or follow -ups
- Educate new referral sources
- Telehealth patient on-boading
- Concierge services
Media Placements
A media relations strategy is an excellent way to communicate your organization’s value to a wide demographic.
Highlighting patient outcomes, technology advances, quality medical programs, and community involvement builds brand awareness and promotes the health and well-being of the communities served.
Depending on the business need, placements may include but are not limited to:
- TV segments
- Print articles
- Online publications
- Podcasts
Event Planning
Hosting events is a great way for your healthcare organization to get in front of an engaged audience and tell your story. Regardless of the event type, the goal is to create a fun and informative atmosphere that creates awareness of and further interest in your organization.
This means you need to get the right people to attend, engage, and take action — which is no small feat in this competitive industry. We are prepared to support you in creating an event that meets your needs.
Tactics may include:
- Key Opinion Leader Forums
- Community Health Fairs
- Peer to Peer Roundtables
- Meet-the-Expert Sessions
- Webinars
At Sprout Consulting Group, we enthusiastically manage the event planning process on your behalf to ensure a stellar attendee experience. This includes RSVP correspondence, venue selection, vendor management, and more.
Patient Engagement Staff Training
In today’s world, consumers rely heavily on word of mouth, previous experiences, and online reviews to determine what businesses they will engage with - that includes whom they will trust to manage their health. One disgruntled patient can obstruct your efforts to acquire new patients and retain existing ones.
Stay ahead of your competition by providing a stellar patient engagement experience even before they step foot in your office.
Our training program is designed to develop and motivate your staff by addressing the following internal and external customer service skills:
- Phone skills that engage and retain patients
- How to build rapport
- Enhance office workflow
- Scheduling efficiency
- Follow up arrangements
- Practicing patience with your patients
- Keeping patients informed during their visit
- How to manage strained staff relations
- How to maximize operating as a team